"The Galaxy Political platform helps Political Candidates & Advocacy Campaigns convert everyday people into engaged & empowered volunteers, donors and advocates."

The Obama/Biden campaign demonstrated the power and influence of using social media as a tool for communication/organization in the '08 run for the White House. During their campaign, they implemented a social strategy that included existing social networks as well as their own social networking site- MyBarakObama.com. Ultimately, Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign's proclivity to online advocacy is a major reason for his victory.

As a result, most political campaigns/organizations are now actively looking for ways to adopt an online strategy that not only incorporates but leads with a strong social media component. "Gone are the days when the only way to find information about a local election or politician was through lawn signs, public access TV, or local newspapers. Now, if a candidate doesn't have a social media presence, they are at a disadvantage." (http://mashable.com/2009/10/19/social-media-local-politics/) The Galaxy Political Platform has been designed to help candidates at every level (city, state/district, state-wide) to achieve a level of digital communication and social media modeled after the Obama/Biden campaign.