The Diamond Brand holiday store project called for a simple but very user-friendly seasonal design, full ecommerce functionality, and an extremely fast turnaround. Galaxy was given the go-ahead to begin design and launch of a holiday oriented web store at DiamondBrand.com on Wednesday November 11th. The goal was to have the store launched no later than the morning of Friday November 27 (aka Black Friday). Design efforts and programming were immediatly set in motion. The back end of the store was opened up for Diamond Brand staff to begin uploading their products and product descriptions the morning of Monday the 16th, design proofs were provided later that same day.

"The most unpredictable phase in any Galaxy project is the design phase. Mainly this is because design is so subjective and every client, of course, wants their site to look just right." says Doss Church, CEO of Galaxy. "The Galaxy platform makes it possible to launch social and commerce oriented sites in a matter of days...sometimes, even hours. It is not uncommon for it to take 4-6 weeks to get a design approved."

In this case, however, Diamond Brand knew exactly what they wanted and gave great design direction. This coupled with the fact that we had a very good, and very fast designer made the project go as smoothly as it could have gone.

The results? The Diamond Brand Holiday Store launched ahead of schedule Tuesday afternoon, November 24th. Check it out HERE and browse around for some great gift ideas!