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• Why Targeted Ads Must Account for Changing Consumer Context

  Millions of parents have bought Hannah Montana albums online for their young daughters and nieces. Marketers seized the opportunity to launch a…

• Your Smartphone Is One Step Closer to Becoming Invincible

  It seems technology companies are finally tuning in to that most basic of tech consumer problems: dropping devices in the toilet. Unveiled this…

• Brony Census Tracks 'State of the Herd'

• Google to get 'radical transformation'

  Google search is about to get way more personal.

• Four Timeless Email Copywriting Commandments

  Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you discussing features without explaining benefits? Or placing your call to action "below the fold" where subscribers won't see it unless ... Read the full article at MarketingProfs

• How to Avoid Four Deadly Email Program Sins

  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ... Read the full article at MarketingProfs

• 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]

  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media marketing into high gear. Read the full article at MarketingProfs

• Why Targeting Matters

  In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ... Read the full article at MarketingProfs

• How Would You Register Existing Subscribers For a New Newsletter?

  When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at Email Karma, Matt Vernhout examines the pros and cons of just such an outreach from Beyond the Rack: "To keep you ... Read the full article at MarketingProfs

• Marketers to Integrate Social Media and Email in 2012

  More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail. Read the full article at MarketingProfs

• Spotify Comes to Facebook [PICS]

  Facebook officially announced its new music initiative at its f8 developer conference on Thursday. As part of its new Open Graph app platform, F…

• What Do You Think of the Facebook Changes? [OPEN THREAD]

  Mark Zuckerberg has announced big Facebook changes — now it’s your turn to react. What do you think of the new Timeline, showing…

• Blockbuster to Announce Netflix Rival on Friday [REPORT]

  Dish Network is set to announce a Blockbuster-branded all-you-can-watch streaming service on Friday designed to compete with Netflix, according…

• When & How You Should Update Your Mobile App

  The Mobile App Trends Series is supported by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and developm…

• Stay or Go? You Tell Me.

  As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as clean as possible, "Mark" of the MailChimp blog recommends a three-message series that asks non-responsive subscribers if they still want ... Read the full article at MarketingProfs

• Keep Calm and Carry On

  It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to adopt a pessimistic view point," writes John Baldoni at Harvard Business Online, "but leaders owe it to their followers to ... Read the full article at MarketingProfs

• Your Moustache Makes a Good Point

  Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they proceed to show off on Flickr, in blogs and across their social networks. It's now a worldwide phenomenon! What's Movember about? ... Read the full article at MarketingProfs

• Bah, Humbug to the Downturn!

  Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth Wasserman suggests tactics that small retailers might employ to add some ho-ho-ho to the late-holiday sales season—and boost results in the ... Read the full article at MarketingProfs

• Cheers to a New Year of SEO

  What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules of optimization may dually apply to 'tenders and 'sites alike: Rule #1: Optimization shouldn't turn people off. ... Read the full article at MarketingProfs

• Show Me the Way, Whisperer

  "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information contained in reports from your ESP—opens, clicks, conversions, etc.—she has several tips for becoming what she cheerily terms a "data ... Read the full article at MarketingProfs

• Must You Always Play It Safe?

  Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But in a post at the Email Marketing Reports blog, Mark Brownlow argues that many "best" practices are in fact simply ... Read the full article at MarketingProfs

• LinkedIn Top Social Tool for B2B Marketers

  More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online. Read the full article at MarketingProfs

• Do You Really Have Permission to Send That Email?

  In a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a familiar email service provider. "I contacted a friend there and asked them to look into how this company [the author ... Read the full article at MarketingProfs

• Are You Getting Twitter Right?

  "Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as Twitter celebrates its fifth anniversary, however, many businesses still get it wrong. Here are a few of Pergolino's tips for ... Read the full article at MarketingProfs

• Brands Rely More on Digital Channels for Custom Content

  Spending on custom content published via digital channels--such as video, mobile, and Web--reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise. Read the full article at MarketingProfs

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