Doing Well By Doing Good: Best Practices for Cause Marketing

Cause-related marketing, or cause marketing is a mutually beneficial marketing relationship between a nonprofit and a business or corporation. In modern times, more and more companies are now “doing well by doing good.” One of the early examples of cause marketing happened in 1983. At the time, American Express partnered with a nonprofit group called [...]

By | May 24th, 2017|corporate resources, Resources|0 Comments

Useful Analytics for Nonprofits

Nonprofits are under constant pressure to prove the effectiveness of their initiatives while simultaneously finding and retaining support, reporting to the public, and improving their communities. To do all of this, they need access to accurate, relevant data. Whether they're designing programs, tracking campaign effectiveness, studying their target market, or soliciting volunteers, nonprofits depend on [...]

By | March 3rd, 2017|Nonprofit Resources, Resources|0 Comments

A Twitter Crash Course for Nonprofits and Volunteer Centers

Did you know that the shelf life of a Tweet is only three hours? That means that you need to make your posts both engaging and sharable, while spending a minimal amount of your own resources (after all, you don’t want to spend 10 hours on something that people are only likely to see for [...]

By | February 23rd, 2017|Nonprofit Resources, Resources|0 Comments

The Real-World Benefits of Volunteering in College

When a student reflects on his or her college experience, what do they hope to remember? Lifelong friends, riveting classroom discussions, and walking across that stage to get their diploma are all highlights of the undergraduate experience. But in today’s quickly evolving job market, there’s one thing students should be adding to their list of college memories [...]

By | February 13th, 2017|Resources, Resources for Volunteers|0 Comments

The Power of Visual Storytelling

Is Visual storytelling on your nonprofit’s radar? In 2016, visual storytelling is cheaper and more in-demand than ever before. If you consider that you’ll generate up to 94% more post views by adding compelling visual content, incorporating visual storytelling into your nonprofit’s media strategy is a no-brainer. Images are immensely powerful. Not only do they [...]

By | December 22nd, 2016|Knowledge Center, Nonprofit Resources, Resources|7 Comments