Doing Well By Doing Good: Best Practices for Cause Marketing

Cause-related marketing, or cause marketing is a mutually beneficial marketing relationship between a nonprofit and a business or corporation. In modern times, more and more companies are now “doing well by doing good.” One of the early examples of cause marketing happened in 1983. At the time, American Express partnered with a nonprofit group called [...]

By |2017-05-24T14:28:45-05:00May 24th, 2017|corporate resources, Resources|0 Comments

Best Practices in Volunteer Recruitment

A nonprofit’s operation often depends on the enthusiastic work of its volunteers. Whether the volunteers provide childcare, help with taxes, or sort in-kind donations, they are an integral part of many organizations. Volunteers don’t just contribute physically; they contribute monetarily as well. A Fidelity Charitable Gift Fund report found that people who volunteered in the [...]

By |2017-05-02T15:10:44-05:00April 19th, 2017|Knowledge Center, Nonprofit Resources|0 Comments

The Benefits of Corporate Partnerships

In recent years, reports have increasingly linked business success with corporate responsibility. This has led corporations to team up with the nonprofit sector more than ever before. The corporate community has proved itself a powerful ally to nonprofits. Indeed, partnering with the right corporation can help your nonprofit access new donors, funding, and resources while [...]

By |2017-04-12T12:58:26-05:00March 31st, 2017|News, Nonprofit Resources|Comments Off on The Benefits of Corporate Partnerships

Corporate Partnerships: a Summary

Corporations are teaming up with the nonprofit sector more than ever before. The corporate community has proved itself a powerful ally to nonprofits. In fact, a recent Conference Board survey concluded that, for roughly two out of three  large North American corporations, using philanthropy to advance their business goals is a top priority. (These business [...]

By |2017-04-12T12:51:59-05:00March 24th, 2017|Nonprofit Resources|0 Comments

How to Set Up a Volunteer Orientation Program

Your nonprofit likely depends on the enthusiastic work of your volunteers. Whether they’re providing childcare, helping with taxes, or sorting in-kind donations, volunteers are often integral to the overall success of an organization. Your efforts should not stop once you’ve recruited a volunteer. You need to welcome them, introduce them to your organization, and carefully [...]

By |2017-04-10T08:22:28-05:00March 20th, 2017|Knowledge Center, Nonprofit Resources|Comments Off on How to Set Up a Volunteer Orientation Program
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