00:02:51 Addie Cini: Welcome everyone! Thank you for coming to the Marketing Your Volunteer Programming Webinar 00:03:43 Addie Cini: Would love to hear where everyone is from and if you have a specific challenge in getting the word our about your program 00:07:54 Gloria Quinn: I'm from a small town Tomahawk and am a brand new director and it'd called Tomahawk Area Interfaith Volunteers and any of our volunteers are senior age in 70s and 80s...we transported over 1600 care receivers this past year...we need younger and alot more Volunteers 00:10:08 Addie Cini: Would love top hear more about all of you! Thanks for sharing Gloria 00:10:54 Ollie Waters: Hi everyone, Ollie here with Get Connected Volunteer Technology. Looking forward to hearing more about how you currently market your volunteer programs! 00:12:11 Max Hightower: Hello! Thank you so much for joining us today! My name is Max and I'll be hanging out with you today in the chat answering questions and linking resources. Feel free introduce yourselves and let us know your organization's mission and what you hope to get out of today's session! 00:17:02 Max Hightower: Hello everyone! Thank you so much for joining us today! My name is Max and I'll be hanging out with you today in the chat answering questions and linking resources. Feel free introduce yourselves and let us know your organization's mission! 00:21:39 Gloria Quinn: our mission is volunteers putting their faith into action, building relationships, and working together to fill the gap between family and other resources for the seniors and those with disabilities in our community. To serve the Tomahawk area through our core services of companionship, chore services and transportation, empowering them to continue to live independently. 00:21:45 Addie Cini: Put a Y in the chat if you relate to any of these challenges! 00:21:51 Addie Cini: Y 00:21:54 Lydia Wolfe: Y 00:21:58 Alec Corral: Y 00:22:01 Gloria Quinn: y 00:22:11 Melissa Bermudez: Y 00:22:40 Gloria Quinn: very small town of 3500 people and needing young volunteers?? 00:23:54 Lydia Wolfe: Marketing on different platforms to pull in the different demographics as well โ€” there are strengths to each one 00:24:47 Max Hightower: Gloria, wanted to share this resource for you that talks all about how to engage younger volunteers. Might be helpful for you to check out after today's session: Gen Z: How to Engage the Next Generation of Volunteers https://www.galaxydigital.com/blog/gen-z-volunteers 00:25:37 Addie Cini: Great point Lydia! What platforms do you use? 00:25:40 Barbara Lambert: How young of volunteers are you looking for? 00:26:48 Max Hightower: Sharing this great resource that talks all about engaging volunteers of all ages for anyone to look over after this session: Volunteerism by the Generations: How to Engage Volunteers of All Ages! https://www.galaxydigital.com/blog/engaging-generations-of-volunteers 00:27:06 Lydia Wolfe: At GON we try to use all platforms such as tik-tok, insta, FB, Linked-In. I am the volunteer coordinator but the media strategist we have does a great job with this. Because we use all of them we have a good mix of demographics 00:27:21 Gloria Quinn: Thank you 00:27:37 Max Hightower: That's such a great strategy Lydia! Thank you for sharing! 00:28:31 Addie Cini: "How do you feel about marketing your program?" A. Confident and enjoy it B. Trying, but unsure what works C. Overwhelmed and need help 00:28:42 Lydia Wolfe: B 00:28:46 Gloria Quinn: I am just starting B definitley 00:28:53 Cynthia Villareal: B 00:28:57 Barbara Lambert: B 00:29:02 Julie Clark: B 00:29:05 Gloria Quinn: sometimes C 00:29:09 Jennifer Knutson: B 00:29:11 Danielle Laine: B 00:29:14 Claudia Quiros: B 00:29:17 Melissa Bermudez: B 00:29:23 Cynthia Villareal: sometimes C 00:30:14 Addie Cini: Thank you all for sharing! 00:30:56 Gloria Quinn: For sure... Court...that is exactly...i care about this cause so much 00:32:08 Addie Cini: "Marketing = Enthusiastically + consistently sharing the story of your organization" 00:32:48 Cynthia Villareal: I'm the Historian for the Cookeville Junior Women's Club I'm trying to market membership 00:33:23 Max Hightower: I'm going to share some resources for everyone to review after this webinar that expands upon all the points Court is discussing: Smart Social Media for Your Volunteer Program https://www.galaxydigital.com/social-media-for-volunteer-programs-webinar Marketing Your Volunteer Opportunities: How to Convert Prospects Into Engaged Volunteers https://www.galaxydigital.com/blog/marketing-volunteer-opportunities 00:34:01 Addie Cini: Thanks for sharing Cynthia! Does anyone else market membership? 00:34:39 Addie Cini: Also, if you don't know where you're marketing stands - I'd love to chat and discover with you! https://galaxydigital.na.chilipiper.com/book/me/adellina-cini?type=chat-with-adellina-phone-only 00:35:10 Gloria Quinn: will we be able to see this chat after the webinar so we can get all this info? 00:35:17 Addie Cini: Yep! 00:35:17 Max Hightower: Another great tool to use to get your message out there is a Nonprofit Newsletter - you can go on a deep dive into writing a newsletter for your org here: A Step-by-Step Guide to Writing a Nonprofit Newsletter https://www.galaxydigital.com/blog/nonprofit-newsletter 00:36:28 Addie Cini: Any questions so far? 00:36:50 Cynthia Villareal: @Max Thank you I saved those links to my favs! 00:37:50 Max Hightower: You're welcome! I'll continue to add in as many relevant resources as I can - happy to help ๐Ÿ˜Š 00:38:18 Cynthia Villareal: ๐Ÿ‘๐Ÿ‘Œ 00:39:10 Lydia Wolfe: How could you market differently for long term volunteers so retention of them versus just getting a 1x volunteer to come out? Should you include incentives in that marketing or what are some tactics you do? 00:40:09 Addie Cini: Thanks Lydia for the question I will ask in just a minute! 00:40:41 Max Hightower: Since we are talking about Recruitment, got some great resources to share to check out after this session: Volunteer Recruitment: How to Get the Volunteers You Need https://www.galaxydigital.com/blog/volunteer-recruitment Word-of-Mouth Recruitment: How to Leverage Your Volunteers to Promote Your Program https://www.galaxydigital.com/blog/word-of-mouth-volunteer-recruitment And sharing this one for Lydia that has some best practices for volunteer retention๐Ÿ˜Š Volunteer Retention: 9 Ways to Keep Your Volunteers https://www.galaxydigital.com/blog/volunteer-retention/ 00:41:59 Claudia Quiros: We have a quarterly communication to our corporate volunteer representatives, sharing every time different project, research, or event. This has been a good way to create awareness and increase the engagement 00:42:41 Max Hightower: That's great Claudia! Thank you for sharing! 00:42:51 Addie Cini: Great advice Claudia - do you have a way to get feedback on this to see how it's successful? 00:43:33 Max Hightower: I'm including the link to check out that Webinar with Severina after today's session: https://www.galaxydigital.com/webinars/volunteer-recognition-beyond-the-basics-creative-impactful-strategies 00:46:05 Addie Cini: Volunteer news letters is a great way to stay connected and share various types of volunteer opportunities 00:46:22 Claudia Quiros: Yes Addie, we are measuring with the coming back emails asking for bringing a group to volunteer! 00:47:02 Addie Cini: Awesome! Metrics so important to make data driven decisions - Great example thanks for sharing! 00:47:32 Max Hightower: To expand upon what Court is talking about, sharing this resource that talks all about tools you can use to engage your volunteers: The Best Volunteer Engagement Tools for Every Volunteer Program https://www.galaxydigital.com/blog/volunteer-engagement-tools 00:48:05 Addie Cini: Book a chat with a volunteer tech advisor to take a look at what volunteer portal looks like: https://www.galaxydigital.com/request-free-demo 00:49:11 Lydia Wolfe: That is great and actually just the advice I needed! Thank you Addie and Court for this advice and I will try this out and see how it goes. I definitely love that analogy Ollie! 00:49:39 Addie Cini: Thanks so much for such a great question! 00:50:03 Addie Cini: What are you using right now? or would like to be using? 00:50:50 Cynthia Villareal: The GFWC has a website & we have a Facebook page 00:51:00 Barbara Lambert: I send out a weekly email to our volunteers providing them volunteer needs for the next 2 weeks 00:51:03 Max Hightower: I go to volunteer fairs all the time at my local library! 00:51:55 Cynthia Villareal: https://www.gfwc.org/ 00:52:26 Addie Cini: Talk to our team! https://galaxydigital.na.chilipiper.com/book/me/galaxy-digital?type=prospective-demo 00:52:52 Lynn Tegeler: Word of Mouth; Information in newsletters; direct email to past volunteers; internal website; speaking at large meetings; social media - FAcebook and LinkedIn. 00:53:23 Addie Cini: Thanks so much for sharing Lynn! 00:54:24 Cynthia Villareal: https://cookevillejwc.org/ 00:55:10 Max Hightower: You can tour their volunteer site here as well: http://handsontwincities.galaxydigital.com 00:55:31 Cynthia Villareal: I need to check on a news letter. I think we have an internal newsletter but i think we need one for the public 00:55:37 Addie Cini: To understand how hard it is for your volunteers to sign up - Sign up for a tech audit - evaluating the volunteer sign up process! https://galaxydigital.na.chilipiper.com/book/me/max-hightower?type=free-digital-volunteer-sign-up-audit 00:56:14 Addie Cini: Great idea Cynthia! 00:56:26 Max Hightower: Sharing this resource that dives further in on some of the ways technology can be use to make your site's more user-friendly: 4 Tips for a More User-Friendly Volunteer site https://www.galaxydigital.com/blog/how-to-make-your-volunteer-site-more-user-friendly 00:56:30 Cynthia Villareal: I actually suggested that we have an online sign up 00:57:39 Addie Cini: Online sign up is a huge component of program growth! 00:58:23 Raquel Webb Geddes: ๐Ÿ‘ 00:59:37 Cynthia Villareal: @Max Thanks I just signed up! Time Wednesday, Apr 30th, 1:00 PM - 1:15 PM CDT 00:59:48 Addie Cini: amazing! 01:00:03 Cynthia Villareal: This was such a helpful Webinar 01:01:16 Addie Cini: Put a N in the chat if you have to manually reply to each volunteer request 01:01:21 Addie Cini: N 01:01:39 Patty Kelly: Do you have the stat about the biggest challenge that volunteers do not hear back? 01:01:59 Max Hightower: Wanted to share this amazing quiz that can help you determine if your organization needs Volunteer Engagement Technology. It could be a great way to see how well your systems are working and see where to go from here: Tech Readiness Quiz: Does Your Organization Need Volunteer Engagement Technology? https://www.galaxydigital.com/free-tools/tech-readiness-quiz 01:03:15 Erika Rodriguez: @patty Tobi Johnson talks a lot about that stat in this webinar https://www.galaxydigital.com/webinars/current-trends-in-volunteer-recruitment-with-tobi-johnson-volunteer-pro 01:03:24 Cynthia Villareal: Unfortunately a lot of the women in the club are over 50 & 60 so technology is not their friend. 01:03:51 Cynthia Villareal: I mean we are still using paper to keep track of volunteer hours 01:04:06 Cynthia Villareal: ๐Ÿ˜ฎ 01:04:15 Patty Kelly: @Erika Thank you very much 01:04:31 Erika Rodriguez: ๐Ÿ˜ 01:05:16 Addie Cini: Hey Cynthia! you are not alone for sure - we have tons of resources about encouraging all ages to use technology that can scale your impact 01:05:28 Cynthia Villareal: Okay was the quiz a link? cause I'm clicking and nothing is happening 01:05:50 Cynthia Villareal: So not technically savy ๐Ÿ˜† 01:06:46 Addie Cini: Take a look at a system designed for volunteer management https://www.galaxydigital.com/request-free-demo 01:07:58 Cynthia Villareal: Okay it's a link to download a guide, not an actual quiz to take right away? 01:08:09 Addie Cini: "is the current system scalable?" 01:08:11 Cynthia Villareal: ๐Ÿ‘ 01:08:37 Court McCracken (she/her): The quiz is in the guide ^ also helps apply what you learned from the quiz โœ… 01:11:27 Max Hightower: Sharing their amazing volunteer site to check out after this session: http://volunteering.sfmfoodbank.org We'd be happy to talk to any of you after this session to discuss what a volunteer site could look like for you! https://www.galaxydigital.com/request-free-demo 01:11:58 Cynthia Villareal: CJWC donated clothes to NC 01:12:13 Addie Cini: Very cool Cynthia! 01:12:18 Max Hightower: You can check out HandsOn Asheville here as well๐Ÿ˜Š http://www.handsonasheville.org 01:12:28 Max Hightower: Thank you Cynthia! It was much needed! 01:13:15 Patty Kelly: Thanks so much. I learned a lot. 01:13:27 Addie Cini: Thanks so much Patty! 01:13:29 Cynthia Villareal: Thank you everyone this was such a great informative Webinar โค 01:13:36 Alec Corral: Thank you! 01:13:45 Addie Cini: Would love to hear any other takeaways as well! 01:14:03 Erika Rodriguez: ๐Ÿ‘‹๐Ÿผ 01:14:04 Gloria Quinn: So very helpful...thank you so much everyone 01:14:12 Max Hightower: Goind to close up adding a couple links again for anyone to connect with us after this session: Book a chat with a volunteer tech advisor: https://www.galaxydigital.com/request-free-demo We also do these amazing free tech audits, I'd be happy to meet with any of you for that! https://galaxydigital.chilipiper.com/me/max-hightower/free-digital-volunteer-sign-up-audit And here is a direct link to the Tech Readiness Quiz! https://hubs.ly/Q03kh-9K0 01:14:53 Lonjezo Phiri: Thank you ! 01:15:52 Lydia Wolfe: Thank you so much for your advice and help in this! 01:15:57 Max Hightower: We'd be happy to talk to all of you! 01:16:48 Addie Cini: Thanks so much everyone!! 01:17:37 Max Hightower: Thank you so much for joining us today! This was a great session!!!