Leveraging Volunteer Interests: Best Practices for Volunteer Matching

Four out of five charities use volunteers to serve others or to help run their organization. So, there’s a good chance your organization depends on the work of volunteers to operate, making volunteer management an essential component of your nonprofit’s operations. At the heart of effective volunteer management is the act of forging connections between passionate volunteers and your community’s most pressing causes. When carried out effectively, volunteer matching is an essential practice that yields greater return on investment. Nonprofits professionals that consider volunteer interests are more likely to enjoy greater retention and engagement. Volunteers become more engaged when they are passionate about a cause and their skills are used for good, and communities benefit has skilled volunteers fills gaps in service. 

What Are Volunteer Interests?

What do we mean when we refer to volunteer interests? Volunteer interests are the activities in which volunteers prefer to participate in. They’re also the causes and programs that volunteers are passionate about. We have worked with hundreds of volunteer centers and programs and have compiled example lists of passions and interests popular among volunteers. 

Example List of Volunteer Interests:

  • Youth Mentor
  • Advocacy
  • Fundraising
  • Health Care and Wellness
  • Food Preparation
  • Construction

Example List of Causes

  • Arts and Culture
  • Disaster Response
  • Equality
  • Education
  • Homelessness
  • Environment
  • Mental Health

Remember, these are just a few examples of volunteer interests and causes. With an effective onboarding and tracking system in place, your organization can determine what your community is passionate about and the types of activities they like to participate in. 

Why is Volunteer Matching Important?

Volunteer satisfaction is one of the most salient factors in motivating volunteers to continue to donate their time and effort to an organization. When you match a volunteer to the activity they are passionate about, interested in, and able to do successfully, they are more likely to feel satisfied with their experience, and to continue to contribute towards your mission. 

Three Reasons to Match Volunteer Interests:

  1. Improve retention and engagement: Screening volunteers and matching them to jobs based on their passions, interests and abilities is one of the best management practices that a charitable organization can make to increase retention. According to a comprehensive volunteer management report, Volunteer Management Practices and Retention of Volunteers, the volunteer management practices that are most successful in increasing retention rates “all center on enriching the volunteer experience.” 
  2. Create more meaningful volunteer work: It’s no secret that successful nonprofits run on happy volunteers, and you want to ensure your organization is offering more than just work. Volunteers want to see the change they’re making; they want to know that their skills and knowledge are being put to good use. Once they’re vetted, trust in your superstars and skilled volunteers to lead–even implement–projects. Track and share their impact, and share stories from the community about how your programs are creating tangible change. 
  3. Fill gaps in service: Communities across the nation rely on nonprofits to fill gaps in service, from healthcare to literacy programming. And your volunteers have the experience and skills to fill these gaps. After your organization has conducted a community needs assessment, you can ensure your volunteers that their work is meeting your community’s most essential needs. When the role requires more skilled work, it’s especially important that your putting forth the right volunteer for the job.

How to Begin Volunteer Matching by Passions, Interests, and Abilities

So, how can you begin matching volunteer interests? Volunteer matching starts with your website. Your volunteer website is one of the most powerful tools you can use. Most of your prospective and current volunteers will come to your website looking for opportunities they’re already passionate about. The following steps outline how you can incorporate volunteer matching into your existing website and volunteer management practices:

1. Screen Your Volunteers

We understand that your organization may rely on volunteers to keep your programs running. So it can be tempting to place anyone and everyone among your available opportunities. Volunteer matching best practice begins with screening your incoming volunteers. Screening seeks to ensure alignment of values between the volunteer and your organization. While most of your volunteers mean well, inadequate vetting can cause more harm than good. Organizations choose a variety of application and screening processes. Some organizations feel that a simple application form is enough, while others opt for an in-person interview and background check. The vetting procedure is a great opportunity to understand potential volunteers’ motivations, interests, skills and qualifications. 

2. Conduct a Volunteer Interest Questionnaire

If you’re looking for an attainable and inexpensive method of gathering data about your volunteers’ interests and skills, you may consider implementing volunteer interest assessments as part of your volunteer onboarding process. Your organization may also collect data about the skills that you volunteers can offer. This data is essential to matching the right volunteer with each opportunity to make the most of your knowledgeable volunteer base. Conduct a volunteer skills questionnaire bundled with the volunteer interest assessment will provide your organization with a more comprehensive picture of your incoming volunteers. 

Survey incoming and existing volunteers about their skills, interests, and causes they’re passionate about using a volunteer interest form template like this one

What is the best way to collect this data? 

How should you distribute your survey and collect volunteers interests and skills data? We recommend centralizing and automating your onboarding process. For example, when you collect essential information (name, email address, etc.) from your volunteers, you should also capture their interests and skills, and prompt initial screening procedures. House your volunteer interest questionnaire online, so volunteers can easily access it. You may consider a web-based volunteer management software that:

  • Automatically captures data like interests and skills during registration
  • Stores this data in volunteer profiles, and is accessible to volunteer coordinators
  • Allows for registration customization, including the creation of custom surveys and data collection

3. Create Effective Role Descriptions

You can help volunteers to find the right opportunity simply by creating a web page or database of informative and engaging opportunity descriptions. Your description should include: 

  • Title with specifics: Avoid generic “volunteer needed” titles that are easily overlooked. Instead, opt for a title that communicate the role (this doesn’t mean your titles can’t be fun and eye-catching!). Let’s take a look at the following titles example:
  • Not-so-good: “Shelter Volunteer”
  • Better: “Dog Walker”
  • Best: “Must Love Dogs: Peppy Pooch Pal”
    • Rationale/purpose: Why are volunteers needed for this specific role? What are the desired outcomes of the activity? What can volunteers hope to achieve?
    • Responsibilities: To effectively pair volunteers, you’ll want to ensure volunteers are prepared for the nature of the task. 
  • Qualifications: Are there any requirements your volunteers need to know about before the sign-up? Qualifications may include a driver’s license, fluency in a second language, or background check. By stating these requirements in the job description, you’re already vetting volunteers before the sign-up!
  • Time Requirement: How many hours does the role require? Don’t forget to include frequency (i.e. once per week) and duration (i.e. for three months) of the role. 
  • Benefits: What can volunteers glean from the experience? Why should they volunteer with your organization?

4. Create a Database of Interests and Abilities

As you gather data from your volunteers, you’ll want to create a database of volunteer interests, causes, and skills. In order to do so, you’ll want to figure out how to organize volunteers in a way that works for your organization. Data like volunteer-specific qualifications, waivers, skills, and the causes that matter to your volunteers are most effectively stored in a web-based system that allows you to manage volunteer information both individually and in bulk. We also recommend you categorize your website’s listed opportunities so that volunteers can easily and quickly identify the jobs they are suited for (you can even use handy icons for quick identification). Volunteers should also be able to search and filter opportunities on your website based on interest or cause. While creating the database sounds like a lot of work, there are robust tools and volunteer matching websites on the market that can help you to automate processes like:

  • capturing volunteer data, including interests, skills, availability and other preferences
  • creating a searchable opportunities database so volunteers can find the right job with ease
  • making smart suggestions for volunteer based on their preferences

5. Suggest Opportunities and Target Communications

Suggesting opportunities is a great way to engage new and veteran volunteers visiting your site. Your suggestions should be based on the volunteers’ interests and skills indicated during sign-up. Some volunteer management platforms come with integrated technology that automatically suggest opportunities based on preferences. If your current system does not have this feature, consider composing and posting a list of exciting, upcoming opportunities based on the most common skills and interests you encounter. 

Additionally, some nonprofits choose to send a targeted monthly newsletter to volunteers that promotes selected opportunities. Many email platforms will allow you to group and filter volunteers based on the tags you create (like skills and interests). Tailoring your emails to groups of volunteers based on their preferences results in a more personalized experience for your volunteer base and can even boost loyalty to your programs. Connecting volunteers extends beyond your first contact with a new volunteer. It’s a practice that should be maintained to boost retention and sustained engagement.

Research shows that the organizations that adopted best practices designed to increase volunteer satisfaction had the overall highest retention rates. Effective volunteer management practices and retention of volunteers starts with intuitive volunteer matching. So, let’s help all volunteers do they best work they can. 

Looking for volunteer recruitment best practices? Check out this article

Click here to download our Volunteer Interest Survey

Discover why thousands of organizations trust Get Connected.