Volunteer Month is an opportunity to honor volunteers and attract new ones, while also increasing your program’s visibility in the community.
Start planning your Volunteer Week or Volunteer Month campaign using our free template! Stay organized, map out your campaign timeline, and make a plan to honor your volunteers and recruit new ones!
Key Dates to Remember in 2023
April 1 - Global Volunteer Month Begins
April 16 - Good Deeds Day
April 16-22 - National Volunteer Week
April 22 - Earth Day
Get ahead of the game with these 2023 Best Days to Volunteer & Serve in Community.
Create a Volunteer Month Campaign in 3 Steps
A volunteer month campaign will inspire your existing volunteers and help you recruit new ones. Here are 3 simple steps to create a winning plan:
- Decide on Volunteer Projects or Events
- Create Campaign Goals
- Write Your Calls to Action
Let's dive into each of these steps...
1. Decide on Volunteer Projects or Events
The earlier you can settle on which volunteer projects and events your program will be hosting throughout National Volunteer Month, the better. This is so that you have plenty of time to properly plan and advertise these opportunities.
Here are some examples of projects or events that you can use to celebrate National Volunteer Month:
- Throw a volunteer appreciation party
- Award your most dedicated volunteers
- Give handwritten cards or volunteer thank you letters
- Host a Virtual National Volunteer Week Fair
- Share your program's impact
Use these resources to plan events and activities for Volunteer Month:
- [Webinar] Volunteer Appreciation: Prepare for Volunteer Appreciation Month and Beyond with Strategies that Work!
- Creative Names for Volunteer Programs: 100+ Ideas to Engage More Volunteers
- 5 Great Ideas to Celebrate During National Volunteer Month
- 12 Inexpensive Volunteer Appreciation Gift Ideas for Volunteers
2. Create Campaign Goals
Choose one or two goals for your National Volunteer Month Campaign. Here are some examples:
- Recognize volunteers by showcasing their individual contributions or impact
- Increase volunteer recruitment for a specific program or event
- Generate interest and donations from community members
- Showcase the impact your volunteers have made in the community this year
Use these resources to help you meet your Volunteer Month campaign goals:
- [eBook] The Volunteer Manager's Guide to Volunteer Acquisition
- [Webinar] Share Impact: Create Engaging Communications + Reports for Your Volunteer Program
- How to Measure Volunteer Program ROI
- How to Get Volunteers for an Event in 8 Steps
3. Write Your Calls to Action
Your calls to action should support your campaign goals. Here are some examples of effective calls to action:
- Submit your volunteer story or testimonial
- Apply to become one of our community advocates and make a difference today!
- Subscribe to our newsletter to stay in the know about upcoming volunteer opportunities!
- Be the change and register as a volunteer!
Volunteer Month Campaign Tactics
1. Update Your Volunteer Site
Your website is a key part of generating outcomes for your volunteer month campaign; it is also a means to support your calls to action and campaign goals. Make sure your website is up-to-date prior to launching your campaign.
Here are some areas you may consider refreshing:
- Update your list of volunteer opportunities and make sure the descriptions are accurate and engaging
- Make sure your newsletter signup option is easy to find
- Update your contact information
- Refresh any branding or logos as needed
Refresh your volunteer site with these resources:
- 4 Tips for a More User-Friendly Volunteer Site
- How to Write Irresistible Volunteer Opportunity Descriptions
2. Write an Email Campaign
Email marketing is another tactic to support your Volunteer Month campaign.
Here are some types of messaging your organization could use:
- Announce your volunteer projects or events for Volunteer Month
- Share your impact with a link to a blog post
- Include a CTA for volunteer opportunity sign-up or event registration
Use the below resources to write winning email communications:
- How To Create a Volunteer Recruitment Email – A Complete Guide
- 6 Email Marketing Volunteer Engagement Tips (+ Tactics!)
- Marketing Your Volunteer Opportunities: How to Convert Prospects Into Engaged Volunteers
3. Post on Social Media
Use your program’s social media channels to post photos and share opportunities throughout National Volunteer Month. Be sure to include the hashtags #VolunteerAppreciationMonth, #GlobalVolunteerMonth, #NationalVolunteerMonth, and #NationalVolunteerWeek.
Aim to post at least every other day throughout Volunteer Month. You might invite community members to an event, shout out volunteers, share your program’s volunteer impact, announce a new program, or recruit new volunteers.
Here are some sample social media posts you can use to inspire your volunteers:
- Join us throughout April for #NationalVolunteerMonth, a time to celebrate our volunteers, partners, and supporters. Learn how to get involved [insert organization’s website link].
- #VolunteerAppreciationMonth is a great opportunity for us to recognize the top volunteers at [Name of organization]. This year’s “Biggest Impact” award goes to [insert name of volunteer]. Her [number of hours served] made an impact by [describe impact].
- We couldn’t [insert mission] without the support of our incredible volunteers. Learn how you too can make an impact in the community this #GlobalVolunteerMonth [insert website link].
- April is #VolunteerMonth - but we think every month is a new opportunity to thank our supporters! We couldn’t achieve our mission [insert mission] without these dedicated, altruistic individuals. Learn how to get involved [link to volunteer opportunities].
For more tips on social media, take a look at the resources below:
- [Webinar] Smart Social Media for Volunteer Programs
- How to Revamp Your Nonprofit Social Media Strategy: Tips, Tricks, and Best Practices
- Smart Social Media Campaigns for Your Volunteer Program
Volunteer Month Campaign Timeline: Your 30-Day Plan
Get the templates and planning guide here!
Volunteer Month Wrap-Up: Measuring Success
The way you measure your campaign’s success will depend on the goals you’ve identified above. Here are some metrics your program may track:
- Number of new volunteers signed up in April
- Email open rates and click-through rates
- Social media engagement and reach
- Event sign-ups
- Volunteer hours generated in the month of April
It is most effective to write down your lessons learned while they are still fresh in your mind. Use the following questions to reflect on your campaign:
- How effective was your campaign?
- What was the feedback from volunteers and the community?
- What tactics were the most successful? The least successful?
- What social media posts received the most engagement? The least?
- What can be improved upon next year?
Even More Resources: